Visibility

Be Seen. Get Found.

That is a massive driver for business today.

If you're hiding, good luck growing.

Your clients want social proof.

Validation.

Reviews.

Trust.

Today, let's tackle a question that's probably been lingering in the back of your mind like that pesky email you keep meaning to reply to: Are you visible? 

Visibility.

No, I'm not talking about that time you accidentally wore camouflage to a networking event (we've all been there), but rather, how present you are in your industry, in the minds of your clients, and heck, even in your own LinkedIn feed…I am sooooo guilty of not showing up on a few platforms.

We're diving into this topic headfirst, armed with humor, a dash of sarcasm, and maybe even a cloak of confidence (though not an actual invisibility cloak, sorry).

So, why does visibility matter? Well, picture this: 

You're hosting a killer party, but you forgot to send out the invites. Sure, you might have the best snacks this side of the Mississippi and a killer playlist, but if no one knows about it, you'll be dancing solo like it's a middle school prom all over again.

Similarly, in the world of business, if you're not visible, you might as well be shouting into the void while wearing a blindfold. Your potential clients won't know you exist, your competitors will be swiping your lunch money, and worst of all, your mom will still be asking when you're going to get a "real job."

We're not here to wallow in the depths of invisibility like some forgotten superhero sidekick. Nope, we're here to strap on our capes, polish our armor, and charge forth into the fray of visibility like the business warriors we were born to be.

So, grab your coffee (or whatever), settle in, and let's embark on this journey together. Because when it comes to being visible, the only thing scarier than being invisible is missing out on all the opportunities that come with being seen.

Framework for Online Visibility:

Define Your Audience:

• Identify your target audience and understand their needs, preferences, and pain points.

WHO are you trying to serve FIRST?

Craft Compelling Content:

• Create high-quality, valuable content that resonates with your audience.
• Use a mix of formats such as blog posts, videos, podcasts, and infographics.

Based on your audience, what is ONE thing you can start creating and posting consistently?

Optimize for Search Engines:

• Conduct keyword research to identify relevant search terms in your niche.
• Optimize your website, content, and social media profiles for SEO.

WHAT did you learn? Write down three things.

Leverage Social Media:

• Choose the platforms where your audience is most active.
• Consistently share your content and engage with your audience on social media.

Did YOU post today?

Build Relationships:

• Network with influencers, industry leaders, and potential collaborators.
• Participate in online communities and forums related to your niche.

Reach out to three people you want to meet!

Monitor and Adjust:

• Track your online presence and analyze metrics to measure your visibility.
• Adjust your strategies based on feedback and performance data.

This is JUST an experiment. Improve as you go…

Daily Tasks for Increased Visibility:

Content Creation:

• Write a blog post, record a short video, or create a social media graphic.

Social Media Engagement:

• Share your content on relevant social media platforms.
• Respond to comments, messages, and mentions.

Networking:

• Reach out to one new connection or engage with an existing contact.

SEO Optimization:

• Research and incorporate relevant keywords into your content.

Community Engagement:

• Participate in discussions in online groups or forums related to your industry.

Analytics Review:

• Spend 10-15 minutes reviewing your website and social media analytics.

Action Items:

Create a Content Calendar:

• Plan your content for the next month, including blog posts, videos, and social media updates.

Reach Out to a Potential Collaborator:

• Send a personalized message to someone in your industry to explore collaboration opportunities.

Join an Online Community:

• Find a Facebook group, subreddit, or LinkedIn group related to your industry and join the conversation.

By following these daily tasks and action items, you'll be well on your way to increasing your online visibility and reaching your target audience effectively. Remember, consistency is key, so stick with it and watch your visibility soar!

Thanks for reading.

I hope you found value in this.

Please share with anyone that this can help.