The Three C’s of Communication That Built ResonanceX
Conversation Before Conversion
The Three C’s of Communication That Built ResonanceX
Originally published as Issue #1 of the ResonanceX Newsletter on December 6, 2023
This was the first issue of the ResonanceX newsletter.
The language has evolved since then, but the principle remains foundational:
Real growth comes from conversation before conversion.
Today, we dive deep into the Three C’s of Communication in business:
Conversation
Connection
Conversion
These principles are the quiet framework behind sustainable business growth—without hard selling, pressure, or tactics that feel misaligned.
Conversation: The Art of Connection
Conversation is not idle chatter.
It is the foundation of meaningful communication.
Conversation includes:
Talking and listening
Building relationships
Open dialogue
Establishing rapport
Asking thoughtful questions
Learning through presence
For me, conversation is more than words.
It is the gateway to understanding, the bridge to relationships, and the path to trust.
When we engage in genuine conversations, we create an environment where trust can grow naturally.
Reflection:
What does conversation mean to you?
A Simple Exercise
Create a list of conversation starters.
Think about:
Common interests
Hobbies
Community events
Family and kids
These topics break the ice and open the door to deeper, more meaningful interactions.
Connection: Building Bridges, Not Walls
Connection goes beyond surface-level interaction.
True connection is built on:
Trust
Shared experience
Mutual respect
Ways to create real connection include:
Active listening
Bonding over shared interests
Showing genuine friendliness
Participating in relevant groups or communities
Attending or hosting events
Giving back through service or volunteering
Connection isn’t networking.
It’s relationship-building that lasts.
Reflection:
What does it mean for you to truly connect with someone?
Conversion: The Natural Outcome
In business, conversion represents transformation.
It’s the moment a prospect becomes:
A client
A collaborator
A long-term relationship
Conversion is built through:
Know, like, and trust
Consistent value
Clear communication
Aligned intention
When conversation and connection come first, conversion becomes natural—not forced.
Reflection:
What does the journey from prospect to client look like in your world?
Questions That Foster Connection and Add Value
Powerful conversations start with powerful questions.
Here are a few that consistently open doors:
Who is someone in your community you’d like to meet?
Is there a resource I can introduce you to?
Where are you struggling, and how can I help or guide you?
Always use open-ended questions.
They invite dialogue instead of closing it.
Tools That Support the Three C’s
To operate effectively within the Three C’s, consider these tools:
CRM systems
Value-add resources
Warm introductions
Books and educational material
Insights into people’s goals, challenges, and desires
Tools don’t replace connection.
They support it.
What Nobody Talks About: The Power of Self-Talk
Every conversation starts internally.
The quality of your self-talk directly influences:
Confidence
Presence
Authenticity
What are you saying to yourself?
Be intentional with your inner dialogue.
It shapes every external interaction.
Action Items
To apply the Three C’s immediately:
Create a list of conversation starters based on interests, community, or family.
Identify ways to connect—email, social, or in-person.
Reflect on how conversion feels when it’s rooted in service and alignment.
Helping someone.
Serving your community.
Closing a deal that truly fits.
That’s resonance.
Closing Thought
The Three C’s of Communication—Conversation, Connection, Conversion—are not tactics.
They are a compass.
Use them to build relationships that last and businesses that grow with integrity.
